Three months later, there’s a comprehensive book on the topic, available digitally, and free to read. And game players quickly caught on to yet another way indie developers empowered by digital distribution could serve their specific tastes. At least one major publisher, EA, decided to throw its support behind it. That seemed to wake up the game industry to crowd sourcing as a viable way to raise capital for product development. The campaign closed in March of this year in spectacular fashion, raising eight times more than it had hoped with over $3.3 million in funding. It was when well-known game maker Tim Schafer turned to Kickstarter for his studio’s next big project, Double Fine Adventure. It’s a topic that, at least to many in the game industry, reached the level of phenomenon just a few short months ago. The timeliness of the book itself is indicative of it.Īuthored by Scott Steinberg in collaboration with industry veterans Jon Kimmich and Russel DeMaria, it covers the surge in crowd funded game projects. The recently published book The Crowdfunding Bible is a reminder of just how much of an impact digital publishing is having on the content business.
Tags: E3, GREE, Sony, Zynga Crowd Funding Gets A Bible, And Its Evangelists Speak Up but that’s precisely it: Zynga wants to start attracting core gamers.” Interestingly, you might wonder why companies like Zynga would even want to come to a hardcore-focused games event like E3. You’re going to see more free to play games on the show floor. I believe that over time, you’re going to see the same thing occur at E3. Everything else was social or mobile - and that was the canary in the coalmine for me. “ Last year, there were maybe three or four games outside of Sony’s booth that were console games. In the past, it was a very big deal about what was coming out on consoles,” he added. “The thing that struck me last year and influenced my decision to leave Sony was the Tokyo Game Show. We really want those kinds of games on the Zynga platform. “The reason we’re there is to find games we can use to court the core gamer. It is where we need to be, so we will have a presence,” said Dyer. It’s about games and having an opportunity to talk to the people making those games, whether on the web or mobile. Rob Dyer, vice president of partner publishing at Zynga, said that the reason why he left Sony Computer Entertainment America was because of changes he saw at a trade show. E3 is adjusting to a changing landscape in games, adding elements to the show floor for social and mobile companies like Zynga and Gree.
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